"Banning Chinese apps is believed to have created a new opportunity for homegrown apps, software, and startups."
After the blanket ban on 59 Chinese apps by the government of India, the most frequently used Call To Action to promote the 'swadeshi products' or local products by the govt has been 'aatmanirbhar’ (self-sufficient).
The rise of anti-China sentiments, the VocalForLocal campaign, and the demand for 'Make in India' products have helped many Indian-based startups and businesses to grow exponentially in the past few weeks.
Many technology startups and marketers believe that the ban on Chinese apps including TikTok, ShareIt, Helo, and WeChat will help boost the Indian digital ecosystem. They also believe that it will encourage Indian entrepreneurs to invest in homegrown apps and technologies.
The anti-china sentiment will also help boost the sales of online retailers selling 'Made in Indian' products. The e-commerce marketplaces have also been directed to display the "country of origin" label on all the products on the platforms, helping shoppers to make purchases while knowing the product origin.
Many Indian startups and apps have emerged to lead the market amid the India-china skirmish. Chingari (TikTok alternative), Co-founder, Sumit Ghosh told Financial Express that “the talent this country has is insane. They just need a platform to showcase and consume good content.”
Chingari, amid India-China strife, emerged into the top 200 apps on Google PlayStore last month. And, on July 1, the application was the top free app in the ‘social’ category.
The question is, will Indian apps be able to attract such user base that chines apps had?
Reports estimate that the video-sharing social app, TikTok, in its lifetime has seen over 600+ mn downloads in India, while the highest active users of the app have been 200 million.
Trell, Chingari-like vernacular video-sharing app, has seen an increase in organic activity, with about a million downloads since the ban.
The Co-founder of Trell, Pulkit Agrawal, like many other founders of homegrown companies welcomed the decision to ban Chinese apps, saying the move takes us closer to Aatmanirbhar’ India and will boost the swadeshi apps.
Similar reports say that ShareIt, file-sharing application, has about 400 mn users.
So, with several top users looking for alternatives for the video-sharing apps and file-sharing, there's a huge opportunity for Indian apps to provide a similar platform to create videos with ease.
Earlier, the Indian government banned WeTransfer, a file-sharing tool, leaving millions of professionals and users to look for alternatives. For photographers and events professionals who need to share visual content with the clients, SpyneShare is the best fit for their needs. The tool is a personalized platform that not only allows users to share but also get the album selection done from the clients and also generate the business by referral leads.
Similarly, amid the growing controversy over the security issues and call for 'local ke liye vocal' has helped Reliance Jio's JioMeet, a free video-conferencing tool, to take over several other apps within no time. According to a news agency, the app, as of July 3, has seen more than 1,00,000 downloads on Google Play Store.
The vocal for local sentiment will help the telecom giant to make their applications and other tools easily viable and available and users will happily adopt these applications free of cost.
JioMeet was launched against the Zoom, which turns to have security issues and allows calls only for up to 40-minute durations, after which the call is dropped. However, JioMeet has no such limit.
And, many industry leaders are skeptical that this ban will provide Jio a huge bandwidth to attract a good number of users like it did earlier.
So, most of the startups, which are funded by the Chinese industrialists or supported by China-based companies may face a watershed moment but those Indian startups or apps which fall under the label of Made in India may be celebrating. This ban has pushed many influencers, artists, actors, professionals, office workers, and other users to explore new alternatives to meet their demands. This way it will help homegrown tools to steal the spotlight at the moment and will help them grow further.
Many founders and CEOs are happy with the move yet some are disappointed because it will take their time to migrate from one tool to another and adopt the changes quickly.