In an effort to control the spread of novel coronavirus, our government has imposed a strict 21 days lockout, which is expected to get extended by another 2 weeks at least. Even if the economy opens up on 30 April 2020, we do not expect the country to move back to the 'business as usual' mode. COVID-19 has caught the world off guard and has significantly changed the way we move, work, live and shop for our daily essentials.
With this massive change in habits, a lot of businesses will also have to change their way of working and operating. One of them is surely grocery and business dealing with daily essentials. Keeping the current situation in mind, it wouldn't be wrong to say that people would have to stay at their homes now for a longer period of time and avoid meeting anyone at all. But then also one thing that remains intact is the need for food items and essential goods. With coronavirus cases rapidly increasing in the country, people are opting for contact-less buying than physically going to the stores.
The online players are also seeing a massive surge in online grocery and essential shopping. According to Albinder Dhindsa, Co-founder of Grofers, the number of new users of the portal is increasing by 14-15 % and the number of orders by the existing users has doubled over the past week.
Online Grocery shopping is the new wave!
Stats clearly reveal that the traffic on online grocery sites and pages have more than doubled in the lockdown days, as people re preferring safe and contact-less delivery rather than the traditional physical shopping. And with some areas getting completely sealed, online becomes the most viable, safest option to get your groceries and daily needs delivered to your door.
In the past week, we have seen how the government has allowed marketplace brands such as Grofers, Bigbasket, Amazon, Swiggy, Zomato etc to restart their operations with all safety protocol to help fulfil this surging demand for door-to-door online yet contactless delivery. But the unfortunate fact is, it is becoming even more difficult to find the delivery slot due to excessive demand and shortage of delivering partners.
This brings us to another important point, the need of more digital and online partners who can cater to this need of essentials. Marketplace brands need more sellers and existing hyperlocal markets, supermarts, retail brands serving certain areas all need to step up their online store set-up process to fulfill the huge demand for essentials and benefit from this wave of digital essential shopping. Yes, it's the time for our small vendors and retail owners to switch to online modes of selling.
Knowing the benefits of online selling, still, many sellers aren't really comfortable with selling online. What is holding them back?
Lately, a lot of local retailers and supermarts have launched delivery through WhatsApp ordering. While this works best for ordering fruits and vegetables but it becomes increasingly difficult to order daily essentials. This could become an even more robust selling channel if the vendors are able to share a digital catalogue with their clients on WhatsApp and accept orders. Spyne can help launch professional and user-friendly catalogue through an existing repository or very cost-effective shoot.
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